The myth I hear most in clinic
Every week a patient tells me this. It's not true, and here's why.
- Viewer’s next step
- Share it with someone who believes it
- Why it matters
- The core format of the series.
Free content plan · Established doctors with a mission
Your content plan, for established doctors with a mission.
You don't need more patients and you don't need the money. What bothers you is what your patients bring in from the internet: confident, wrong, and sometimes dangerous. You want correct medical information to reach people, with your name on it.
Where you are, where you want to be
Before and after.
Today
- Patients arrive convinced by influencers with no medical training
- Correcting the same myths one patient at a time feels like emptying the sea with a spoon
- You don't want to become an influencer, sell supplements or chase likes
- You can't risk your reputation on content you didn't check
In 90 days
- A trusted voice that reaches thousands of people with correct information
- A personal brand built on accuracy: the doctor journalists, patients and colleagues quote
- A library of explanations you can send to any patient, and a legacy beyond your clinic
The strategy
Trust before the first appointment.
The goal
Put correct medical information where people already look, with your name as the guarantee of accuracy.
The channel
Instagram and YouTube Shorts for patients, LinkedIn for colleagues and referrers. Same videos, cut for each. Up to two platforms to start.
What people need to see
- Your credentials, stated plainly
- Sources and evidence, shown on screen
- Calm corrections, never mocking
- What we don't know yet, said honestly
- No products, no promises
How you’ll know it works
- Patients who mention your videos at the first visit
- Direct messages and booking requests
- Saves and shares, not just views
- Your front desk asks one question: “How did you hear about us?”
Your first month
Your calendar.
Three videos a week from one interview a week. A flexible order: every video works as a first encounter.
Who you are
Week 1
- 01The myth I hear most in clinic
- 02Reacting to a viral health claim
- 03How to spot bad health advice online
What you know
Week 2
- 04What a study really says
- 05Ask a doctor, honestly
- 06The one test people over-ask for
What patients get wrong
Week 3
- 07What actually works, ranked
- 08What medicine doesn't know yet
- 09Why I started making these videos
Next steps
Week 4
- 10Natural doesn't always mean safe
- 11Your medication, explained
- 12Influencer vs evidence
12 video ideas
Every idea, with its job.
Reacting to a viral health claim
This claim has millions of views. Here's what the evidence actually says.
- Viewer’s next step
- Share the correction
- Why it matters
- Meets misinformation where it spreads.
How to spot bad health advice online
Four red flags that tell you a health video is wrong.
- Viewer’s next step
- Save this and send it to your family
- Why it matters
- Gives people a tool, not just an answer.
What a study really says
A headline says this study proves something. Here's what the study really found.
- Viewer’s next step
- Follow for more
- Why it matters
- Teaches people to read evidence.
Ask a doctor, honestly
You sent your questions. I answered the three that came up most.
- Viewer’s next step
- Send your question
- Why it matters
- Builds a trusted two-way relationship.
The one test people over-ask for
Many people ask for this test. Here's when it helps and when it doesn't.
- Viewer’s next step
- Save this
- Why it matters
- Corrects a common, costly misunderstanding.
What actually works, ranked
Ten things people do for this. Here's which ones the evidence supports.
- Viewer’s next step
- Share it
- Why it matters
- Highly shareable, evidence-led.
What medicine doesn't know yet
Here's a question we can't fully answer yet, and why that's okay.
- Viewer’s next step
- Follow
- Why it matters
- Credibility through honesty.
Why I started making these videos
I didn't plan to be online. Here's what changed my mind.
- Viewer’s next step
- Follow the series
- Why it matters
- The origin story that builds loyalty.
Natural doesn't always mean safe
A popular natural remedy, and what you should know before trying it.
- Viewer’s next step
- Share it
- Why it matters
- Protects patients without preaching.
Your medication, explained
Why you're told to take it this way, and what happens if you stop.
- Viewer’s next step
- Ask your doctor
- Why it matters
- Practical safety education.
Influencer vs evidence
An influencer said this. Here's the calm, sourced answer.
- Viewer’s next step
- Share it
- Why it matters
- Positions you as the reference.
The rules
Safe by design.
No promises
No promised results, no before-and-after claims, no testimonials that break your local rules.
You approve everything
Your title exactly as on your licence; nothing goes live until you or your medical director approve it.
Want this written for your specialty and city? Request your personalised plan, free, or book a 20-minute call.